Branding

Inspiration for my branding package
-

-
Minimalist - Sleek - Modern
-

I have currently been working on logo designs, which will be the main feature on my business cards, letter heads and swing tags. Here are a few initial designs: 
Once I created these designs I had two which were my favourite but was really uncertain which one would be the best to use. So I decided the best way to pick the final design was to ask for other peoples opinions. I put a survey together stating which ones they liked the most and why.



Above is the survey sheets I created, I managed to receive 47 responses, which was great, (thank you to those who took time to respond to this). I then went through each individual sheet and collating the feedback to put into a graph to clearly show which designs were the most popular.

As you can see from the chart, design 5 was the favourite from the 47 responses that were received. This is the design i have now chosen to use to go on the rest of my branding products.

Once I got my logo chosen I could then start working on branding package which consists of business card, swing tag, letter head and compliment slip.

I have been working on all of these aspects over the past weeks. Below are the first initial designs I had for business cards....

I knew from the start I wanted the designs to be minimalist and sleek, which I feel these designs are, however since recieving feedback from other students on my course the stated I should try and work on adding colours which I am using for Final Major Project (FMP) which would then all sit nicely together, so I went out to chane the colour scheme of the business cards. 

These colours work well together, but are more vibrant which will stand out more than the black and white colour scheme. 

I decided to do another survey and gain feedback from others. 

Put together another survey to help me decided on which business card to choose, as I was undecided.

From feedback I had recieved from other students on my course I decided to go with the new colour scheme that links to my FMP. So I created the survey with only these new updated business cards 

Responses from survey....

As you can see above design 3 was most popular with design 4 being second! However from some response i recieved people had commented and said they liked the fron view of deaign 3 and the back view of design 4.

I decided to alter the designs just like the advice I had recieved and I believe the designs work together better, so these are now the final design for my business card...

To go along side my business cards I wanted to create a full business package, so I have been working on compliment slips, here is the initial designs...

Just like the business cards, I thought the best way to pick the final design is by recieving feedback, so I done the same for the compliment slips - thank you to those who have taken part in the quick surveys i produced, really has been helpful in my decisions.

After looking at the feedback design 2 was the most popular and the final design i have chosen, here it is ....